The JOURNEY from a new BM account to a premium account in 60 days
André Pimentel · 2026-10-07
New account: low spend and test campaigns
Start your journey with a limited budget, somewhere between R$ 500 and R$ 1,000 for your first campaigns. Focus on test campaigns with different creatives and targeting. Run 3 to 5 ads per ad set to identify what resonates with your audience. The goal is to collect initial data, so choose metrics like CTR and CPC to evaluate performance.
Adjust your focus based on the metrics
After a week, analyze the results. If one ad is performing better, focus your budget on it. If the CTR is below 1%, consider pausing it and testing new creatives. Weekly adjustments are crucial. If a targeting option isn't bringing in results, switch to another one based on your target audience's interests and behaviors. Keep an eye on cost per acquisition (CPA) and return on investment (ROI).
Portfolio of wins
Around the third week, start putting together a portfolio of ads that performed well. Capture screenshots and relevant data. This will help you show your capabilities to future clients and partners. A solid portfolio can boost your credibility and help you land new contracts. Focus on real results: for example, “Campaign A generated 200% ROI in two weeks”.
Invest in certifications
By the end of the first month, consider investing in relevant certifications, like those offered by Facebook Blueprint or Google Ads. This will not only boost your credibility, but also provide valuable insights into strategies and best practices. With a certification, you can justify higher rates for your services and position yourself better in the market.
Scaling spend
If, after 30 days, your account has a positive track record, start scaling spend. Increase the budget by 20% each week, as long as results remain satisfactory. The rule is simple: if CPA stays stable or goes down, increase your investment. Otherwise, revisit your campaigns and make the necessary adjustments.
Wrapping up
With these steps, your BM account can go from new to premium in as little as 60 days. Remember that every account is unique and results may vary. The important thing is to maintain a continuous cycle of testing, analysis, and adjustments.
How many days did it take you to scale your BM account?