Scaled ads from the Meta Ad Library

The creatives the database flags as featured right now: active ads with a high score and no big brands, one per advertiser. Each line says what is advertised, where, in which format, how many days it has been live and how many variations the advertiser created.

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How to tell if an ad is scaling

Two public signals say more than any results screenshot: days live and copies. Nobody pays for weeks of an ad that loses money, and duplicating the creative across ad sets and pages is the most common way to scale what works. The 0–100 score combines these signals into a single number. More on days live.

What to do with an ad that scales

Copy the angle, remake the piece. Look at the promise, the hook in the first seconds, the offer and the landing page, then build your own version with your product. Copying the creative word for word usually gets the ad rejected. Copy the structure, not the creative.

Where these ads come from

Every day we read the public Meta Ad Library and the ad transparency libraries of TikTok and Google (YouTube). Meta is the deepest source; TikTok and YouTube have smaller coverage. The numbers are estimates based on public data and do not guarantee sales results.

Other ways to see the same database

Frequently asked questions

What is a scaled ad?

An ad the advertiser keeps putting money into because it sells. In practice, it shows up as many days live and several copies of the same creative across different ad sets and pages. An ad with 1 or 2 days is still a test.

Can I use the same creative in my ad?

Don't copy the piece: the creative belongs to whoever ran it, and copied ads usually get rejected. Copy the angle, remake the piece: the promise, the hook in the first seconds and the offer, with your product.

Where do the ads come from?

From the Meta Ad Library, which is public, and from the TikTok and Google (YouTube) transparency libraries. FreeSpy reads these ads every day, groups the copies of the same creative and calculates how many days each one has been live.

Is FreeSpy free?

Yes. Viewing the ads, the scaled ranking, the categories and the community costs nothing. Without an account you can run a few searches and open a few ads; the account is free forever and needs no card. The Pro plan (US$ 39 per month) is optional, for people who want higher limits, such as unlimited advertiser monitoring, CSV export and bulk creative downloads.