Meta ads by niche: health, beauty, home, fashion and more

All the ads in the database split by niche and subcategory, with how many ads each one has and how many show a strong scaling signal. Use it to see where the volume is before picking a product: a niche with many strong ads has proven demand, and one with few can be an opportunity or a trap.

Niches and subcategories

Other · 336,101 ads

Vitamins and supplements: 49,130 ads, 9,651 with a strong signal
Collagen: 17,881 ads, 1,691 with a strong signal
Water retention: 10,925 ads, 2,940 with a strong signal
Libido and testosterone: 9,527 ads, 2,338 with a strong signal
Weight loss: 8,128 ads, 603 with a strong signal
Lymphatic drainage: 7,806 ads, 1,197 with a strong signal
Insurance and finance: 6,711 ads, 46 with a strong signal
Joints: 6,378 ads, 502 with a strong signal

Health and supplements · 132,889 ads

Vitamins and supplements: 38,294 ads, 9,698 with a strong signal
Water retention: 9,608 ads, 2,339 with a strong signal
Collagen: 9,195 ads, 1,638 with a strong signal
Weight loss: 8,044 ads, 1,443 with a strong signal
Libido and testosterone: 7,669 ads, 2,720 with a strong signal
Lymphatic drainage: 6,914 ads, 2,310 with a strong signal
Digestion and gut: 6,690 ads, 1,775 with a strong signal
Joints: 5,027 ads, 1,305 with a strong signal

Services · 40,231 ads

Courses and e-books: 4,139 ads, 3,280 with a strong signal
Insurance and finance: 1,926 ads, 406 with a strong signal
Weight loss: 1,213 ads, 383 with a strong signal
Vitamins and supplements: 824 ads, 88 with a strong signal
Menopause: 757 ads, 116 with a strong signal
Blood sugar and diabetes: 729 ads, 114 with a strong signal
Digestion and gut: 658 ads, 228 with a strong signal
Dental: 517 ads, 96 with a strong signal

Beauty · 36,141 ads

Anti-wrinkle: 3,667 ads, 1,122 with a strong signal
Collagen: 3,625 ads, 617 with a strong signal
Vitamins and supplements: 2,719 ads, 170 with a strong signal
Hair loss: 1,729 ads, 614 with a strong signal
Perfume: 1,645 ads, 656 with a strong signal
Cellulite and stretch marks: 897 ads, 242 with a strong signal
Menopause: 829 ads, 9 with a strong signal
Makeup: 804 ads, 106 with a strong signal

Home · 24,783 ads

Pillows and mattresses: 2,444 ads, 527 with a strong signal
Bedding: 2,192 ads, 1,165 with a strong signal
Garden and tools: 913 ads, 109 with a strong signal
Decor and lighting: 433 ads, 100 with a strong signal
Dental: 408 ads, 2 with a strong signal
Kitchen and utensils: 359 ads, 114 with a strong signal
Vitamins and supplements: 336 ads, 46 with a strong signal
Cleaning and mold: 318 ads, 54 with a strong signal

Electronics · 22,901 ads

Health monitors: 1,884 ads, 1,442 with a strong signal
Smartwatches: 1,766 ads, 430 with a strong signal
Blood sugar and diabetes: 1,466 ads, 268 with a strong signal
Massagers: 1,284 ads, 580 with a strong signal
Glasses and hearing: 917 ads, 419 with a strong signal
Gadgets: 659 ads, 121 with a strong signal
Blood pressure and cholesterol: 638 ads, 4 with a strong signal
Dental: 359 ads, 16 with a strong signal

Fashion · 14,022 ads

Clothing: 1,289 ads, 508 with a strong signal
Shoes: 783 ads, 194 with a strong signal
Lingerie and shapewear: 622 ads, 241 with a strong signal
Braces and posture: 300 ads, 219 with a strong signal
Circulation and varicose veins: 241 ads, 40 with a strong signal
Watches and jewelry: 214 ads, 87 with a strong signal
Lymphatic drainage: 166 ads, 18 with a strong signal
Cellulite and stretch marks: 163 ads, 25 with a strong signal

Pet · 10,421 ads

Vitamins and supplements: 2,664 ads, 669 with a strong signal
Pet health: 2,024 ads, 777 with a strong signal
Joints: 675 ads, 159 with a strong signal
Collagen: 592 ads, 28 with a strong signal
Digestion and gut: 527 ads, 7 with a strong signal
Immunity: 452 ads, 12 with a strong signal
Dental: 244 ads, 2 with a strong signal
Parasites: 232 ads, 52 with a strong signal

Other · 676 ads

Shoes: 4 ads, 0 with a strong signal
Glasses and hearing: 2 ads, 0 with a strong signal
Cleaning and mold: 2 ads, 0 with a strong signal
Gadgets: 1 ad, 0 with a strong signal
Cellulite and stretch marks: 1 ad, 0 with a strong signal
Circulation and varicose veins: 1 ad, 0 with a strong signal
Clothing: 1 ad, 0 with a strong signal
Lingerie and shapewear: 1 ad, 0 with a strong signal

How to choose a niche

Compare the number of ads with how many show a strong scaling signal. A niche with lots of strong ads has proven demand and competition; one with few can be an opportunity or a trap. Health and supplements have stricter ad rules: read the policies before testing.

How to filter to find a product

Start with the country you sell in and the niche. Then filter by days live (more than 30 already separates a test from a winner) and by copies. For cash on delivery, turn on the COD filter. How to find scaled offers.

Where these ads come from

Every day we read the public Meta Ad Library and the ad transparency libraries of TikTok and Google (YouTube). Meta is the deepest source; TikTok and YouTube have smaller coverage. The numbers are estimates based on public data and do not guarantee sales results.

Other ways to see the same database

The same database by country and niche
The same database by scale index

Frequently asked questions

Are the category numbers exact?

They are counts from our database, which reads public ad libraries every day. They show what the database has seen, not the whole market.

Can I advertise health and supplement products?

Yes, but Meta has stricter rules for this niche: read the ad policies before testing. On FreeSpy, these ads are described without repeating their health claims.

Where do the ads come from?

From the Meta Ad Library, which is public, and from the TikTok and Google (YouTube) transparency libraries. FreeSpy reads these ads every day, groups the copies of the same creative and calculates how many days each one has been live.

Is FreeSpy a phone monitoring app?

No. FreeSpy is an analysis tool for the Meta Ad Library, built for people who buy paid traffic. It has nothing to do with phone monitoring apps that use similar names, and it installs nothing on your device.

Is FreeSpy free?

Yes. Viewing the ads, the scaled ranking, the categories and the community costs nothing. Without an account you can run a few searches and open a few ads; the account is free forever and needs no card. The Pro plan (US$ 39 per month) is optional, for people who want higher limits, such as unlimited advertiser monitoring, CSV export and bulk creative downloads.