How Many Ad Accounts Are Safe for an Agency in Brazil?

Guilherme Rocha · 2026-10-07

Accounts

1. REVIEW YOUR CLIENTS’ AVERAGE SPEND BEFORE CREATING NEW ACCOUNTS

Before opening new accounts, review your clients’ average spend. If their combined investment is over R$ 10.000 per month, consider that having 2 to 3 accounts may be safe. For lower amounts, one account may be enough. Use historical data to back up this decision and avoid opening unnecessary accounts.

2. consider the limits imposed by the platforms

Platforms have limits in place to prevent fraud. On Meta, for example, new accounts have an initial daily spending limit, which can range from R$ 50 to R$ 500. Check these limits and adjust your ad planning accordingly. In general, it’s recommended not to exceed 3 to 5 accounts per CNPJ to maintain a profile the platform considers "normal."

3. FOLLOW THE TERMS OF USE TO AVOID GETTING YOUR AD ACCOUNT BANNED

Strictly follow each platform’s rules. This includes not using false information, not violating copyrights, and avoiding sensitive content. Accounts can get banned if there’s a pattern of suspicious behavior. Stay up to date on Meta, Google, and TikTok’s guidelines to make sure your accounts aren’t penalized.

4. implementing an account rotation system can help

An account rotation system can help distribute risk and prevent a single account from getting overloaded. For example, if you have 3 accounts, distribute spend and campaigns so no account hits its maximum limit too quickly. This helps build a positive history for each account and reduces the chance of getting banned.

5. document activity in each account for transparency

Keep a detailed record of the activity in each account. Track campaigns, spend, creatives used, and results. This not only makes performance analysis easier, but also serves as protection if the platforms have questions. Use tools like FreeSpy to monitor and document activity, making sure all the information is organized and accessible.

How many ad accounts do you consider safe for your agency? Reply with numbers.