5 steps to optimize your agency with traffic profiles in Brazil
Fernando Kazuo · 2026-10-07
Identify the ideal profile for your clients’ niche
The first step is to deeply understand each client’s niche. Analyze demographic, behavioral, and interest data. Use tools like FreeSpy to view competitors’ ads and understand which strategies are working. Ask yourself: who’s the target audience? What are their pain points and desires?
CREATE MULTIPLE AD ACCOUNTS FOR EACH CLIENT WITH THE RIGHT TARGETING
Having multiple ad accounts allows for more precise targeting and reduces the risk of penalties. For each client, create at least three accounts focused on different audience segments. If one segment doesn’t perform well, you’ll still have other options to test. Maintain an A/B testing standard across accounts to identify which approach gets the best results.
Use monitoring tools to adjust campaigns in real time
Monitor your campaigns daily. Monitoring tools help you quickly identify what’s working and what isn’t. Adjust bids, ads, and targeting as needed. Using custom dashboards can help you track key metrics like CTR, CPC, and ROI in real time, enabling quick decisions.
Develop a warm-up strategy for new profiles
New profiles need to be warmed up gradually to avoid getting blocked. Start with a low budget and increase it progressively while analyzing performance. Start with engagement campaigns before moving on to conversions. This helps build a positive reputation on the platform before investing larger amounts.
Train your team on best practices for managing accounts
Ongoing team training is essential. Hold regular workshops on account management best practices, including targeting, ad creation, and data analysis. Consider creating an internal procedures manual documenting the strategies and tactics that work best for your agency.
These steps are key to optimizing your agency and improving client performance. With the right implementation, your operation will become more efficient and profitable.
How many ad accounts do you currently manage for each client?