How many accounts, profiles, and BMs do you need at each spend level?
André Pimentel · 2026-10-07
Up to r$ 100/day
If you’re just getting started or testing products, one account is enough. Ideally, stick to a single Business Manager (BM) and one ad profile.
- Monthly cost: R$ 0, not including ad spend, but factor in the cost of any support tools you use.
- Maintenance: Just managing ads and analyzing results. Focus on optimization and creative adjustments.
Up to r$ 1,000/day
At this level, using 2 to 3 ad accounts is recommended. This helps spread out the risk and avoid bans. One BM can manage these accounts.
- Monthly cost: Between R$ 200 and R$ 300, factoring in ad spend and possible tool fees.
- Maintenance: Requires more attention. It’s essential to monitor the accounts to avoid issues. Use FreeSpy to analyze ads and identify which ones are performing best, making optimization easier.
Over r$ 1,000/day
If you spend over R$ 1,000 per day, it’s crucial to split your investment across at least 4 to 5 ad accounts, with 2 or more BMs. This not only reduces the risk of bans, but also lets you test different strategies in parallel.
- Monthly cost: Variable, but it can reach R$ 1,500 or more, depending on ad volume and the tools you use.
- Maintenance: Requires a dedicated team or more robust management to monitor each account and BM. Data analysis becomes essential for fast, effective adjustments.
Final thoughts
- If your daily spend is low, keep it simple. One account and one BM are enough.
- If you’re scaling, diversify your accounts and BMs to mitigate risk.
- Use tools like FreeSpy to optimize your campaigns and get a clear view of the competition.
How many accounts and BMs are you currently using to manage your spend?