How to Set Up a BM for Dropshipping in 7 Days
Pedro Albuquerque · 2026-10-07
Accounts
1. choose a strategic name and create the bm account
Choose a name that reflects your niche and is easy to remember. This helps identify your business and build your brand. When creating your Business Manager (BM) account, go to the Facebook website and follow the instructions. Enter clear, complete information about your business, such as your address and contact details. This boosts credibility and makes it easier to get ads approved.
2. connect ad accounts and profiles securely
After creating the BM, connect your Facebook and Instagram ad accounts and profiles. To do this, go to the “Business Settings” section and select “Accounts.” Add the ad accounts and make sure to set the permissions correctly. Keep two-factor authentication enabled to protect your accounts from unauthorized access.
3. install tracking pixels on your e-commerce site
Set up the Facebook Pixel on your e-commerce site. Go to the “Pixels” area in the BM and follow the installation instructions. This lets you track visitor actions, such as product views and purchases. Follow the installation instructions to make sure the pixel is working correctly and starts collecting valuable data right away.
4. run a/b tests to adjust campaigns quickly
Start your campaigns with A/B tests. Choose variables like images, copy, and target audiences. For example, if you’re testing two ads, keep one element the same and change only one thing. This will help you figure out what resonates best with your audience. Track the results over a short period, such as a week, and adjust your campaigns based on the data you collect.
5. monitor performance daily for ongoing optimization
Track performance metrics like CTR, CPC, and ROAS daily. Use the FreeSpy tool to analyze which ads are performing best and which need adjustments. If a campaign isn’t doing well, change the creative or adjust the target audience right away. Consistent monitoring lets you make quick changes and keep your campaigns efficient.
Setting up a BM strategically can make your dropshipping journey easier and maximize your return on investment.
What’s the average ROAS you’re able to hit with your campaigns?