The 3 Biggest Mistakes When Creating BMs and How to Avoid Them
Leonardo Barbosa · 2026-10-07
Creating Business Managers (BMs) is a crucial step for anyone working with paid ads. However, some common mistakes can put your operations at risk. Here are the three biggest mistakes and how to avoid them.
Using inaccurate personal information during setup
Many people use personal information that doesn’t match reality, whether because they’re in a hurry or simply not paying attention. This can cause problems like account restrictions or difficulty recovering access.
- Identity Verification: Use real information that can be verified if needed. Use documents like CPF or CNPJ that are always up to date.
- Consistent Information: Make sure you have access to the contact information you provide, like your email and phone number. Avoid creating accounts with temporary or third-party email addresses.
Ignoring two-factor security settings
Security is a priority, but many people ignore setting up two-factor authentication. This increases the risk of unauthorized access and, as a result, having the account blocked.
- Enable 2FA: Whenever possible, enable two-factor authentication. It adds an extra layer of security that can prevent unauthorized access.
- Use Authentication Apps: Use authentication apps instead of SMS, since they’re generally more secure and less susceptible to fraud.
Not diversifying payment methods across accounts
Putting all your payment methods on a single account can be a strategic mistake. If there are issues with that account, you could lose access to your funds.
- Diversification: Use different payment methods, like credit cards, PayPal, or direct debit, across separate accounts. This reduces the risk of disrupting your operations.
- Spending Limits: Set limits for each payment method to avoid blocks due to excessive spending on a single account.
Final thoughts
Following these guidelines can help you minimize risk and get more out of your paid ads operations. BMs should be created carefully, with security and continuity in mind.
How many accounts do you have, and which payment methods have you diversified?