Anti-detect proxies: are they worth the investment?
Caio Moreira · 2026-10-07
Cost-benefit analysis
Investing in anti-detect proxies may seem like an excessive expense at first, but it’s essential to weigh the cost against the accounts you’ve lost. For example, if you lost an account that was generating R$1.000,00 per month and the proxy costs R$200,00, the math starts to make sense.
Also consider that losing accounts creates a vicious cycle: with every new account, there’s time spent learning and money invested in ads. A good proxy can protect your accounts and, as a result, your long-term profit, reducing the need to start over.
Security vs. campaign efficiency
Anti-detect proxies offer a level of security that can be crucial for preventing account blocks and suspensions. However, that security shouldn’t compromise campaign efficiency. Use proxies that not only hide your identity but also maintain adequate speed and latency. If the proxy slows down ad delivery, then it’s not worth the investment. Ongoing testing is essential.
Experiences with different providers
Experiences vary quite a bit between users. Some popular providers, like Proxify and Smartproxy, get good reviews for performance and support, while others may fall short on quality or speed. It’s a good idea to get feedback from community members. Ask about their success rate at avoiding bans and the quality of their customer support. If someone had a positive experience with a provider, it’s worth testing them out.
Ip rotation and ad performance
IP rotation is crucial for keeping accounts safe and avoiding patterns that could raise suspicion. A lack of rotation can lead to automatic blocks, especially on platforms like Meta and Google. It’s recommended that each campaign use a different set of IPs so the algorithm doesn’t flag suspicious behavior. Proxies that allow frequent IP changes can give you a competitive edge.
Impact on account reputation
Account reputation is directly tied to ad quality metrics. Accounts using low-quality proxies or not maintaining adequate IP rotation may see their quality metrics drop, resulting in higher costs per click and lower reach. If the account’s reputation deteriorates, the financial impact can be significant, making the investment in proxies more than justified.
To wrap up, consider how much you’re willing to invest in anti-detect proxies and how many accounts you’ve lost in the past few months. That can help you make a clearer decision.
How many accounts did you lose last month, and what was the financial impact?