How to warm up a purchased BM before putting real money into it
Diego Gomes · 2026-10-07
Initial warm-up
Days 1-3: During the first three days, it’s essential not to run ads. Use this time to build out the account structure, set up the page, and make sure all the details are correct. This helps establish a solid foundation and prevents the account from getting flagged right away.
First engagement campaign
On day four, launch your first engagement campaign with a 5 USD budget. The focus should be on getting audience interactions, like likes, comments, and shares. Choose relevant content with the potential to generate interest. The goal is to make the account look organically active, helping build credibility.
Gradually increasing spend
After 48 hours, if the engagement campaign is performing well (at least 100 interactions), increase the budget by 20%. It’s important to monitor performance and the quality of the interactions. If the campaign isn’t performing, review the creative and target audience before increasing spend. Gradually increasing the budget is crucial to avoid getting the account flagged for suspicious activity.
Adding a second admin profile
The second admin profile should be added after a week of consistent activity, once the account is showing signs of stability. This means the engagement campaign performed well and the interactions were positive. Ideally, the new admin should have a clean history and not be associated with any ad accounts that have been banned.
Risk signals
Watch for a few warning signs that could indicate account issues:
- A sudden drop in engagement.
- A low click-through rate (CTR) on ads.
- Receiving policy violation notifications.
- An increase in bounce rates on the site.
If you notice any of these signs, reassess your strategy and adjust your spend. The goal is to avoid putting large amounts of money at risk before the account is properly warmed up and stable.
The key to warming up a purchased BM is patience and constant monitoring. Instead of spending big right away, focus on building a solid, safe foundation.
What’s your ideal number of days to warm up a BM before putting real money into it?