Product That Sold 3,000 Units in 60 Days: What Worked and What Didn’t

Matheus Figueiredo · 2026-10-07

Products

Selection

Product selection is fundamental. For this case, we analyzed market trend and demand data. The product we chose had growing demand, backed by research and data from tools like FreeSpy. It also solved a common problem and had a clearly defined target audience. Ideally, you should always look for products with at least 3 months of market research to make sure there’s demand.

Creative

Creatives play a crucial role in conversions. We went with short, dynamic videos showing the product in use and highlighting what made it stand out. One strong point was including testimonials from real customers, which built trust. The images we used were high quality and followed the platform’s guidelines. We tested different versions and found that videos with direct calls to action generated 30% more clicks.

Offer

The offer needs to be irresistible. For this product, we offered a 20% discount to the first 500 buyers and a free gift with purchase. We also offered a 30-day return policy, which lowered purchase resistance. When the offer is clear and relevant, the conversion rate tends to increase considerably.

What didn’t work

One thing that didn’t work was our initial audience targeting. We started with a very broad audience, which generated clicks but few conversions. After reviewing it, we focused on a more specific niche, which improved the conversion rate by 50%. Another weak point was not tracking performance metrics in real time. That made us miss opportunities to optimize our creatives and offer.

Next steps

Next, we’ll keep running A/B tests to optimize creatives and targeting. It’s important to monitor campaign performance weekly. To make sure we can scale, we’ll start exploring new traffic channels like TikTok and Google Ads, while keeping data analysis a priority. We also plan to increase our retargeting spend, since 30% of sales came from that strategy.

What results have you gotten from your latest launches? How many units did you sell in 60 days?