Creating product bundles: 4 bundle examples that boost margins in nutra

Diego Gomes · 2026-10-07

Combine supplements that complement each other

An effective strategy for creating bundles is to combine supplements that complement each other, such as a multivitamin, omega-3, and probiotics. For example, by offering a bundle that includes these three products, you create an appealing offer that meets different customer needs. This not only increases perceived value, but also encourages customers to buy multiple items at once, boosting your margin.

Offer tiered discounts

Tiered discounts are a great way to encourage bundle purchases. For example, offer 10% off when customers buy two products, 15% off when they buy three, and 20% off when they buy four or more. This not only motivates customers to buy more, but also helps increase average order value. Use FreeSpy to identify which products perform best and adjust your promotion accordingly.

Include low-cost freebies

Adding low-cost freebies, such as samples of new products or related items, can significantly increase the perceived value of a bundle. For example, when buying a supplement bundle, a customer could get a water bottle or a sachet of a new product. This not only improves the customer experience, but can also generate new sales if the freebie is well received.

Use urgency and scarcity in your bundle messaging

Creating a sense of urgency and scarcity can be a powerful purchase motivator. Use phrases like “Offer valid while supplies last” or “Buy now and get an exclusive discount for a limited time.” This type of messaging can be used in ads, emails, and on the product page. Urgency helps speed up the purchase decision, and scarcity can increase desire for the product.

Promote the bundle in segmented email campaigns

Segmented email campaigns are essential for promoting bundles effectively. Segment your list based on past purchase behavior or customer interests and send personalized offers. For example, if a customer has already bought a weight loss supplement, send them a bundle that includes that product and others that complement their routine. This makes the offer more relevant and, in turn, increases the chances of conversion.

What’s your favorite product bundle you’ve used to boost your margin in nutra? Share the numbers!