5 steps to identify high-demand products in Brazil
Felipe Santana · 2026-10-07
Research trends on social media and marketplaces
Start your research on the most relevant platforms, like Instagram, TikTok, and Facebook, as well as marketplaces like Mercado Livre and OLX. Look for popular hashtags and trending product lists. Use the “trends” feature to find out what users are talking about and sharing. When you find products generating buzz, make a list and note users’ comments and feedback to understand what’s really catching their attention.
Use keyword analysis tools
Use tools like Google Trends and keyword planners to identify which products people are searching for most often. Enter terms related to your niche and look at search volume and how it changes over time. This will help you identify not only what’s trending, but also each product’s seasonality. Focus on long-tail keywords, which generally show clearer purchase intent.
Monitor influencers and their product recommendations
Follow relevant influencers in your niche. Analyze which products they’re promoting and how that’s impacting their audience. Tools like FreeSpy can help identify influencer ads and their engagement metrics. Note which products get the most reactions and interactions, as that may indicate growing demand.
Analyze the competition and their pricing strategies
Keep an eye on direct competitors in your niche. Which products are they promoting the most? What price range are they using? Use monitoring tools to track price changes and promotions. If you notice a specific product being advertised frequently, that could be a sign of high demand. Adapt your strategies based on what competitors are doing, but always look for a way to stand out with a differentiated value proposition.
Run polls in your target audience groups
Create polls in Facebook groups or WhatsApp communities related to your niche. Ask your target audience directly which products they’re interested in and what they’d like to see in the future. This not only gives you valuable insights, but also engages your audience and makes them feel like part of the product selection process.
By following these steps, you’ll have a solid foundation for identifying high-demand products in 2024. Which products have you already identified as trends for next year? Share your numbers!