How to create your own brand in 14 days for a generic product
Fernando Kazuo · 2026-10-07
Name and domain
- Choose your brand name: Pick a name that’s easy to remember and pronounce, and that fits your product’s niche. Use tools like name generators for ideas.
- Check domain availability: Visit domain registration sites (like Registro.br) and confirm whether the .com or .com.br domain is available. Ideally, your domain should match your brand name.
Label and box
- Label design: Use tools like Canva or Adobe Illustrator to create an eye-catching design. The label should include essential information like the brand name, product description, and ingredients (if applicable).
- Packaging: Choose a box that protects the product and has a design that complements the label. Consider sustainable options, since they can add value to your brand.
Initial social proof
- Get your first interactions: Before launching, send product samples to influencers or people with a relevant audience in exchange for feedback and posts.
- Testimonials: Use the feedback you collect to create social media posts and content for your page, highlighting your product’s quality and benefits.
Page
- Build the page: Use platforms like Shopify or WordPress. The page should be clear, with product information, high-quality photos, and an FAQ section.
- Basic SEO: Optimize your page with relevant keywords to improve visibility in search engines.
Total cost
- Break down the costs involved:
- Domain registration: R$ 30 to R$ 100/year
- Label design: R$ 200 to R$ 1,000 (depending on the designer)
- Packaging: R$ 1 to R$ 5 per unit, depending on quantity
- Samples for social proof: R$ 100 to R$ 500 (shipping and product costs)
- E-commerce platform: R$ 50 to R$ 300/month
- Calculate the total: Adding up all the costs, you can expect an initial investment between R$ 500 and R$ 2,000.
By following these steps, you can create your own brand in 14 days, even for a generic product. What numbers do you think you can hit with this strategy?