Poland COD from zero to 200 orders/day: 8-week timeline

Matheus Figueiredo · 2026-10-07

Week 1-2: product and supplier

1. Product Research: Identify 5 to 10 products with sales potential. Use tools like FreeSpy to analyze ads that are performing well in Poland.
2. Validation: Test demand through polls on social media or niche groups. Aim for at least 500 responses.
3. Supplier: Choose a reliable supplier with COD (Cash on Delivery) experience. Prioritize suppliers that offer delivery times of up to 7 days and accept returns.
4. Negotiation: Place an initial order for at least 100 units of the product you chose. This ensures you have enough stock for the first few days.

Goals:

• Validated product
• Supplier secured with stock

Week 3-4: creatives and testing

1. Creative Development: Create 5 to 7 ad variations. Use high-quality images and short videos showing the product in use.
2. A/B Testing: Launch campaigns with a daily budget of R$100, split evenly across the creatives. Monitor CTR (Click-Through Rate) and CPC (Cost Per Click).
3. Targeting: Focus on audiences interested in similar products, along with retargeting visitors to your site.

Goals:

• 5 creatives tested
• CTR above 3%
• CPC below R$1,50

Week 5-6: scaling and call center

1. Campaign Scaling: After identifying the winning creatives, increase the budget to R$300/day, focusing on ads that generated sales.
2. Call Center: Set up a call center to handle customers who chose COD. Prepare your team to turn questions into sales. Aim for at least 20% conversion on calls.
3. Sales Reporting: Analyze campaign performance weekly. Focus on metrics like customer acquisition cost (CAC) and return on investment (ROI).

Goals:

• 100 orders/day
• 20% call center conversion rate

Week 7-8: second product

1. Second Product Research: While scaling the first product, start researching a second one. Use data from the first product to identify buying trends.
2. Validation and Testing: Follow the same validation and creative testing process as in the previous weeks. Get ready to launch both at the same time.
3. Diversification: When adding a second product, aim to expand your target audience and campaigns.

Goals:

• Launch second product
• 200 combined orders/day

By the end of 8 weeks, the goal is to reach 200 orders/day with a structured, growing operation.

How many orders/day do you expect your e-commerce business to reach next month?