Attention: Legal Changes Affecting COD in Europe
Ricardo Lemos · 2026-10-07
The cash on delivery (COD) model in Europe will undergo several legal changes in 2024, directly impacting e-commerce. Here are the main points to consider:
Rules on the right of withdrawal
Starting in 2024, the right of withdrawal will be subject to stricter rules. Consumers will have 14 days to return products purchased with COD, but stores will now be required to clearly inform customers about this right before checkout. This means that if a customer isn’t properly informed, the store may be held liable for failing to comply with the law.
New labeling requirements
Products sold with COD will need to comply with new labeling standards that include detailed product information, such as origin, ingredients, and usage instructions. Missing information may result in penalties, affecting consumer trust and, consequently, sales. Labels must be clear and accessible to avoid confusion at the time of delivery.
Changes to return policies
Return policies will also undergo significant changes. Stores will now need to offer simpler, more accessible return methods, and ensure consumers have clear information on how to proceed. This will impact logistics, as systems will need to be implemented to enable efficient returns, minimizing costs and maximizing customer satisfaction.
Tax changes
Taxes on COD sales will vary across European countries, with some nations introducing additional fees for transactions made this way. E-commerce operators need to stay up to date on the tax laws in every country where they operate to avoid surprises and ensure compliance.
Legal impacts on marketing practices
Online marketing and sales practices will also be under increased scrutiny. With stricter consumer protection policies being implemented, businesses will need to be transparent in their campaigns. Misleading claims or withholding important information could result in legal action. So it’s essential to review marketing strategies and make sure all information presented is accurate and legally compliant.
These changes mean e-commerce and paid ads professionals need to adapt quickly, reviewing processes and strategies to stay compliant and competitive in the market.
What percentage of your operation is ready for these legal changes?