Products That Work With COD and the Ones That Never Do
Hugo Andrade · 2026-10-07
When it comes to cash on delivery (COD) sales in Europe, it’s crucial to understand which products are more likely to succeed and which ones to avoid. Let’s break down the main things to consider.
Price point between 29-69 €
Products that stand out in COD sales generally have a price point between 29 € and 69 €. This range is ideal because it’s affordable for most consumers while still allowing for a healthy profit margin. Products priced outside this range may lead to less interest or make conversion more difficult, especially with a model where payment is made on delivery.
A visible pain point for customers over 45
Finding products that address a visible pain point is essential, especially when targeting consumers over 45. This age group tends to value convenience and solutions to everyday problems. Examples include:
- Health and wellness products.
- Pain relief products, like orthopedic supports.
- Tools that make household tasks easier.
These products don’t just meet a need; they’re also more likely to be purchased via COD, since trust is an important factor for this audience.
WHAT DOESN’T WORK: CLOTHING WITH SIZING AND EXPENSIVE ELECTRONICS
Some product categories generally don’t perform well with the COD model. Two of them are:
- Clothing with size variations: Uncertainty about sizing can discourage people from buying. If customers can’t try something on first and aren’t sure which size to choose, they’re more likely to abandon their purchase.
- Expensive electronics: High-value items usually require more consideration and additional research. Consumers tend to prefer paying online, where they can look for better deals and warranties.
Gross margin above 75%
To keep your operation sustainable, it’s essential for products to have a gross margin of at least 75%. This helps cover operating costs while leaving room for potential returns, which are common in COD sales. Low-cost, high-margin products, like accessories and health products, often fit this criteria well.
Validate with an ad spy tool
Before deciding on your product mix, use tools like FreeSpy’s ad spy tool. With features like “Explore,” “Top Scaled,” and “Store Monitor,” you can analyze market trends and get a better understanding of what’s working. This validation is crucial to avoid surprises and make sure the products you choose actually meet demand.
Which products have you been selling successfully with COD, and which ones didn’t work? Share your numbers!