TikTok Shop: how to get started, affiliate commissions, and what to expect

Hugo Andrade · 2026-10-07

Countries

TikTok Shop is currently available in several countries, including the United Kingdom, the United States, Indonesia, Malaysia, and, more recently, Brazil. Expansion into new markets is underway, so keep an eye out for platform updates. Rules and requirements can vary by country, so it’s essential to stay up to date with local guidelines.

Commission

TikTok Shop affiliates can expect commissions ranging from 5% to 20% on sales made through their links. The rate can depend on the type of product and the specific agreement with the seller. Keep in mind that commissions may be adjusted for promotions or higher-margin products, so always check the terms before you start promoting.

Creators

Creators play a central role in TikTok Shop. To become an affiliate, you need a TikTok account where you can create content that engages your audience. Creators with between 10K and 100K followers are more likely to be accepted into the program, but it’s not a hard-and-fast rule. Content quality and the ability to drive sales are crucial factors. Use FreeSpy to analyze which creators are performing well and replicate successful strategies.

Logistics

Logistics are a key part of running a TikTok Shop business. You can choose to work with dropshipping or hold your own inventory. Dropshipping can reduce upfront costs, but profit margins tend to be lower. Holding your own inventory requires a bigger investment, but can offer better margins and more control over product quality. Evaluate the supplier options available and their delivery capabilities to ensure customer satisfaction.

Risks

Risks associated with TikTok Shop include platform volatility, potential changes to monetization policies, and increasing competition. Managing expectations around sales and commissions is also essential. If sales don’t meet expectations, it’s important to have a contingency plan to minimize losses. Consider diversifying your revenue streams and not relying exclusively on TikTok Shop.

Final analysis

Joining TikTok Shop can be a great opportunity, but it takes planning and careful analysis. Assess your capabilities as a creator, understand how the platform works, and prepare for the challenges that may come up.

What commission rate do you expect to earn working with affiliates on TikTok Shop?