How to Create Eye-Catching Ads on Kwai in 4 Quick Steps
Alex Nogueira · 2026-10-07
1. choose the right ad format
On Kwai, you have three main ad formats: image, video, and carousel. For products that need a demonstration, like beauty products or electronics, video is the most effective. If your product is visually appealing, a carousel can be a good choice, letting you show different angles or uses. Use high-quality images that grab attention. Remember: if your goal is conversions, choose the format that best highlights your product’s benefits.
2. use intuitive editing tools
Use editing tools that are easy to work with and offer eye-catching visual elements. Editing should be quick but effective. Add captions, animations, and sound effects that complement your ad. The idea is to grab the user’s attention in the first few seconds. If you don’t have advanced skills, tools like Canva or Kwai’s own editing features can be useful. Remember: simplicity often gets better results.
3. set a budget and bids that maximize visibility
Set a clear budget before launching the campaign. Consider a range of R$ 50 to R$ 500 per day, depending on your audience and goals. Choose bids that secure a good position in the feed without hurting your return on investment (ROI). Test different bids and monitor the results. The platform lets you make quick adjustments, so don’t hesitate to change things if you notice a budget isn’t performing well.
- MONITOR CLICK-THROUGH RATES AND MAKE REAL-TIME ADJUSTMENTS
Track performance metrics from the start of the campaign. Analyze click-through rates (CTR) and cost per click (CPC). If an ad isn’t performing well, adjust the targeting or the creative. Kwai lets you monitor performance in real time, so take advantage of that to test different approaches, like variations in the copy or images. With every change, watch the impact on conversion rates.
Analyze performance and collect feedback
After the campaign, collect performance data and ask your audience for feedback. Ask users what they thought of the ad and if there was anything that could be improved. Use this information to optimize future campaigns. A good place to start is making sure the message is clear and the product meets consumers’ expectations.
What average click-through rate have you been getting in your Kwai campaigns?