TikTok Ads for COD in Europe: Countries, Creatives, and CPA Compared to Meta
João Victor Ramos · 2026-10-07
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In Europe, a few countries stand out for COD (Cash on Delivery) campaigns on TikTok. The main ones are:
- Germany: A large market with high e-commerce adoption.
- France: Growing adoption of online shopping and home delivery.
- Italy: COD is popular, especially in less urbanized regions.
- Poland: Fast growth in the e-commerce sector, with strong demand for alternative payment methods.
These countries offer a favorable environment for testing your TikTok Ads campaigns, especially for fast-moving consumer products and high-turnover items.
Formats
TikTok ad formats vary, but for COD, the most effective ones are:
- In-Feed Ads: Ads that appear between users’ videos. Great for driving engagement.
- TopView Ads: Ads that appear when users open the app. They guarantee high visibility.
- Branded Hashtag Challenges: Encourage user interaction, but require more careful planning.
These formats stand out for their ability to capture attention quickly and drive interactions that can turn views into sales.
Spark ads
Spark Ads let you promote content that’s already on the platform, whether it’s from creators or your own account. This comes with a few advantages:
- Authenticity: Users tend to trust content that feels organic more.
- Engagement: They can increase click-through and conversion rates, since the videos feel more natural.
This strategy is ideal for products that have already generated interest and engagement, helping you scale campaigns more efficiently.
CPA
Cost per Acquisition (CPA) on TikTok can vary quite a bit depending on the market and product type. On average, CPAs for COD campaigns in Europe have looked like this:
- Germany: €15 to €30
- France: €10 to €25
- Italy: €12 to €28
- Poland: €8 to €20
These figures are competitive compared to Meta, where CPA can easily go above €30, depending on the vertical.
Scaling
To scale your TikTok campaigns, consider these strategies:
- A/B Testing: Always test different creatives and formats to see what works best.
- Targeting: Use TikTok’s advanced targeting to reach specific audiences and increase relevance.
- Budget: Start with a controlled budget and increase it as you get positive results.
- Retargeting: Make the most of audiences who have already interacted with your previous campaigns.
TikTok offers a dynamic environment for scaling, but it’s essential to keep a close eye on results and adjust your strategies as needed.
What’s your average CPA for TikTok COD campaigns in Europe?