TikTok and Native Ads: the complete community guide
João Victor Ramos · 2026-10-07
Table of contents
1. TikTok ads: scaling in 3 weeks
2. native ads: Taboola and Outbrain
3. native creatives on TikTok
4. spark ads vs. standard ads
5. tiktok’s health and beauty policy
6. TikTok shop and affiliates
7. targeting strategies for TikTok ads
8. what to watch out for when using Outbrain
9. final checklist
1. TikTok ads: scaling in 3 weeks
To scale your TikTok Ads campaigns, follow this 3-week timeline:
- Week 1:
- Setup: Create 3 to 5 ads with different creatives.
- Budget: Start with R$50/day.
- Goal: Collect performance data.
- Week 2:
- Optimization: Identify the best-performing ads (CTR above 2%).
- Budget Adjustment: Increase to R$100/day on the ads that are performing well.
- Week 3:
- Scale: Expand your reach, add new targeting options, and increase the budget to R$200/day.
Important Tip: Avoid leaving funds tied up in banned accounts. Set up spend notifications and monitor them regularly.
2. native ads: Taboola and Outbrain
Advertorials and Bids
- Advertorial: Use a format that attracts clicks, with content that feels editorial.
- Bids: Set bids by site and monitor the actual CPA after the pre-sell.
CPA examples:
- Nutra: R$30
- Electronics: R$50
Blocking Sites: Monitor each site's metrics and block those with poor performance.
3. native creatives on TikTok
15-second ad structure:
- 1-3s: Introduce the problem.
- 4-10s: Present the solution offered by the product.
- 11-15s: A clear, visual call to action.
Common Mistakes:
- Making ads that look like ads (use casual language).
- Ignoring music and visual effects that are popular on the platform.
4. spark ads vs. standard ads
Comparison:
| Aspect | Spark Ads | Standard Ad |
|----------------|--------------------------------|--------------------------------|
| CPM | Usually lower | Higher |
| Social Proof | Builds credibility | Less credible |
| When to Use | For established brands | For new products |
Decision: If you already have content that performs well organically, use Spark Ads.
5. tiktok’s health and beauty policy
Alternative Wording
- Avoid terms like "cure" or "miraculous."
- Use phrases like "improves" or "helps."
Common Mistakes: Failing to follow content guidelines can result in disapprovals.
6. TikTok shop and affiliates
How to Get Started
- Sign Up: Create a TikTok Shop account.
- Setup: List your products and set your prices.
- Partnerships: Find influencers to promote your products for a commission.
Expectation: Results can vary, but many affiliates report a CPA of around R$20.
7. targeting strategies for TikTok ads
5 Strategies That Increase ROI by 30%
- Specific Interests: Use specific interests that align with your niche.
- Lookalike Audiences: Create similar audiences based on existing customers.
- Retargeting: Re-engage users who visited your site.
- Geolocation: Focus on specific regions where your product has stronger appeal.
- Behavior: Target based on past purchase behavior.
8. what to watch out for when using Outbrain
5 Mistakes That Can Cost You
- Ignoring performance analysis for each site.
- Not optimizing ads often enough.
- Using low-quality images.
- Underestimating the importance of the ad headline.
- Not testing different content formats.
9. final checklist
- Clearly define your target audience.
- Create 3-5 different creatives.
- Monitor campaign performance regularly.
- Adjust bids and budgets based on data.
- Use native formats that feel authentic.
- Review the platform's policies before creating ads.
- Test different targeting options to optimize ROI.
- Stay up to date on policy changes.
- Use social proof in your ads.
- Be ready to adjust your strategy based on results.
What was your average CPA on TikTok Ads campaigns last month?