Domains for paid ads: age, history, verification, and how many to have
Leonardo Barbosa · 2026-10-07
One domain per bm
When running paid ad campaigns, it’s essential to keep your domains organized within your Business Manager (BM). The recommendation is to use one domain per BM. This helps you better manage your domain’s reputation and prevents issues with one account from affecting others. It also makes it easier to manage events and domain verification, which are essential to campaign performance.
ARE AGED DOMAINS WORTH IT?
Aged domains can offer advantages because they’ve built up authority over time. However, it’s crucial to check the domain’s history. If the domain has been penalized or is associated with spam practices, then it’s not worth it. Use tools like FreeSpy to check a domain’s performance and reputation before buying it. A domain that’s over 2 years old with a clean history can be a good bet for campaigns aiming to scale.
Domain verification and aggregated events
Domain verification is an essential step to make sure your campaigns have full access to conversion metrics and events. If you don’t verify the domain, you’ll lose important data that could impact campaign optimization. Verify it through Business Manager and connect your aggregated events correctly. This allows for more accurate analysis and lets you use features like “Optimized Conversions.”
Subdomains for landing pages
Using subdomains for your landing pages can be an effective strategy. If you have multiple offers, create separate subdomains for each one. This not only helps with organization, but also lets you test different approaches without compromising your main domain. Subdomains can also help with audience segmentation and building remarketing lists.
Cloudflare dns and proxy
Configuring your DNS correctly is vital to your site’s performance. Using Cloudflare not only improves security, but also optimizes your pages’ load speed. Set up Cloudflare’s proxy to hide your real IP and protect your domain from DDoS attacks. If you’re having loading or security issues, consider using Cloudflare’s features to mitigate these risks.
In short, managing domains for paid ads requires attention to details like age, history, verification, and the strategic use of subdomains. This can mean the difference between a successful campaign and one that doesn’t get the results you want.
How many domains are you currently using in your campaigns?