What It Really Costs to Keep $1,000/day Running for 90 Days (Contingency Spreadsheet)

Priscila Alencar · 2026-10-07

Real cost of keeping $1,000/day in ads running

To maintain an operation spending $1,000 per day on ads, it’s essential to consider several factors that directly impact costs and campaign performance. Let’s break each one down.

PROFILES, BMs, PROXIES, ANTIDETECT, CARDS

Expected ban rate

The expected ban rate in paid ad campaigns can be 10 to 30%. That means if you plan to spend $1,000/day, factor in that you may need to spend $1,100 to $1,300/day to make up for lost ad accounts and ads.

Replacement time

Replacing banned ad accounts and ads can take anywhere from 24 hours to 7 days. Plan for this by keeping a stock of accounts and ads ready to activate.

Total cost as % of spend

The total cost of maintaining the operation (profiles, BMs, proxies, etc.) can range from 20 to 50% of your total ad spend. For example, if you spend $90,000 over 90 days, factor in an additional cost of $18,000 to $45,000.

Where to cut costs without increasing risk

Now, considering all these factors, how much do you estimate you’d spend on maintenance for an operation spending $1,000/day?

Keep reading in Accounts and infrastructure

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