5 Steps to Find Your Ideal Paid Ads Partner in São Paulo
Hugo Andrade · 2026-10-07
Define your ideal partner profile
Before you start looking, it’s crucial to have a clear idea of who you want as a partner. Consider things like:
- Experience: Look for someone with at least 3 years of experience in paid ads.
- Specialty: Look for professionals with expertise in the platforms you use most (Meta, Google, TikTok).
- Culture: Consider whether the potential partner’s values and work ethic are compatible with yours.
This will help you filter candidates and make the selection process more efficient.
Look for local digital marketing communities
São Paulo has plenty of communities and events related to digital marketing. Use platforms like Meetups, Facebook groups, and local forums to find potential partners.
- Attend events: Check out talks and workshops where you can meet and interact with industry professionals.
- Networking: Exchange business cards and keep in touch with people you find interesting.
This approach can make it easier to find candidates with similar interests.
Use social media to connect
Social media is great for making connections. Use LinkedIn, Instagram, and even Twitter to connect with paid ads professionals.
- Engage with content: Comment on and share relevant posts to get noticed.
- Direct messages: After connecting, send direct messages to start informal conversations.
This can open doors and help you get on the same page before making a formal proposal.
Prepare a clear and compelling proposal
When you find a potential partner, you need to have a well-structured proposal. Consider including:
- Goals: Explain what your goals are and how the partnership can help you achieve them.
- Division of responsibilities: Clearly define each person’s role.
- Incentives: Present a compensation plan that’s fair and appealing, which could include performance bonuses.
A well-crafted proposal shows you’re serious and can increase the chances of it being accepted.
Meet in person to align expectations
If the proposal is accepted, it’s time to meet in person. The meeting should be a chance to discuss the details and align expectations.
- Set an agenda: Prepare topics to discuss, such as goals, how often you’ll meet, and communication.
- Casual setting: Meeting for coffee or lunch can make the conversation more relaxed and productive.
This will help build trust and make the transition into the partnership easier.
How long does it usually take you to find the right partner?