Case Study: A Winning Partnership Between Paid Ads and a Digital Product in Brazil
Mariana Lopes · 2026-10-07
Growth after the partnership
After a partnership between a paid ads agency and a digital product business in Brazil was implemented, significant growth was observed. Over a 6-month period, sales of the digital product increased by 150%. The cost per acquisition (CPA) dropped from R$ 35,00 to R$ 20,00, resulting in a higher profit margin. In addition, the conversion rate on sales pages increased from 3% to 7%.
Marketing strategies used
The marketing strategies used were:
- Advanced Targeting: Using demographic and behavioral data to define specific buyer personas.
- Remarketing: Campaigns targeting visitors who didn’t convert, with personalized ads.
- A/B Testing: Ongoing tests of creatives and calls to action to optimize results.
- Influencers: Partnerships with relevant influencers in the niche, increasing the product’s visibility.
Time to return on investment
The return on investment (ROI) was achieved in 4 months. With an initial ad spend of R$ 50.000,00, revenue generated reached R$ 120.000,00 by the end of the period. This resulted in an ROI of 140%, demonstrating the effectiveness of the partnership.
Profiles of the partners involved
The partners involved in the partnership included:
- Paid Ads Agency: Experienced with digital products, focused on conversion strategies and ad optimization.
- Digital Product Creator: A professional with a track record of successful launches and a strong social media presence.
- Influencers: Personalities with high engagement in specific niches who brought credibility to the campaign.
Metrics to track in future partnerships
To ensure the success of future partnerships, it’s essential to monitor the following metrics:
- Cost per Acquisition (CPA): Assess whether the CPA is within the desired profit margin.
- Conversion Rate: Measure the effectiveness of sales pages and ads.
- Return on Investment (ROI): Calculate it to understand the financial viability of the partnership.
- Engagement: Monitor interactions and feedback on social media to adjust strategies.
Ongoing analysis of these metrics will allow for quick and effective campaign adjustments, maximizing returns.
What’s the biggest percentage growth you’ve ever seen after a paid ads partnership?