The 4 Main Mistakes to Avoid When Forming Paid Ads Partnerships

Lucas Ferraz · 2026-10-07

1. not making the partnership goals clear

One of the biggest mistakes when forming partnerships is not being clear about the goals. Define what you expect to achieve: increased sales, audience growth, or social media engagement.

• Create a document detailing these goals.
• Share it with your partner and make sure you’re both aligned.
• Revisit these goals periodically and adjust as needed.

2. ignoring the importance of a formal contract

Many partnerships start informally, but that can be a major risk. A formal contract protects both parties and defines responsibilities.

• Draft a contract that includes payment terms, deadlines, and responsibilities.
• Consider including exit and conflict resolution clauses.
• If possible, always have the contract reviewed by a specialized attorney.

3. neglecting regular communication

Communication is essential to the success of any partnership. Ignoring this can lead to misunderstandings and frustration.

• Set up regular meetings (weekly or biweekly) to discuss results and adjustments.
• Use communication tools (like WhatsApp or Slack) to keep an open channel.
• Document important decisions and keep a record of conversations.

4. not aligning expectations before getting started

Before launching any campaign together, it’s crucial to align expectations about what each person will contribute.

• List each party’s contributions, whether financial, creative, or technical resources.
• Define the KPIs (Key Performance Indicators) that will be used to measure the partnership’s success.
• Be open to feedback and revisiting expectations along the way.

Avoid consultants who could help

Getting outside help could be the key to success. Experienced consultants can offer valuable insights and help structure the partnership.

• Consider investing in consulting services with experience in paid ads and e-commerce.
• Use tools like FreeSpy to analyze the competition and understand best practices.
• Don’t hesitate to seek opinions and advice from other professionals in the industry.

Avoiding these mistakes can be decisive for the success of your paid ads partnerships. Proper structure and communication are essential to minimizing risks and maximizing results.

What percentage increase would you expect from aligning these points in your partnerships?