Job Description Template for a Paid Ads Manager: Scope, Goals, Compensation, and Test

Leonardo Barbosa · 2026-10-07

Scope

The paid ads manager will be responsible for planning, running, and optimizing paid media campaigns on Meta, Google, and TikTok. Responsibilities include:

• Analyzing data and KPIs to make decisions;
• Creating and testing ads (copy, images, videos);
• Targeting audiences and retargeting;
• Managing budgets and bid strategies;
• Preparing weekly and monthly reports on campaign performance;
• Collaborating with the marketing team to align strategies.

Goals

Goals should be clear and measurable. Examples:

• Increase campaign ROI by 20% over the next 3 months;
• Reduce CPA (Cost per Acquisition) by 15% by the end of the semester;
• Achieve a CTR (Click-Through Rate) of at least 3% on new ads;
• Generate 150 qualified leads per month through paid ads.

Compensation

The salary range can vary depending on experience and location. Suggestions:

• Junior: R$ 3.000 to R$ 5.000;
• Mid-level: R$ 5.000 to R$ 8.000;
• Senior: R$ 8.000 to R$ 12.000.

In addition to salary, consider benefits such as meal vouchers, health insurance, and performance bonuses.

Paid test

The hiring process should include a practical test, where the candidate must:

• Create a mock campaign on one of the platforms mentioned;
• Define the target audience, budget, and KPIs;
• Explain their choices in a 1 to 2-page document.

The test can be paid at a fixed rate (suggestion: R$ 200 to R$ 500) to encourage candidates to take the assignment seriously.

Process

The hiring process can be structured in stages:

1. Resume and portfolio screening;
2. Initial interview (focused on previous experience);
3. Paid test;
4. Final interview (discuss the test and cultural fit);
5. Offer and negotiation.

This template aims to ensure the person hired has the skills needed to deliver results and align with the company's goals.

How many leads are the paid ads managers on your team generating each month?