5 SMS Strategies to Increase Cart Recovery Rates

Ana Beatriz Castro · 2026-10-07

Audience segmentation for personalized messages

Segmentation is crucial to the success of SMS campaigns. Divide your customer base into groups, such as:

Use demographic, behavioral, and purchase history data to personalize your messages. A customer who abandoned a cart with beauty products may receive a different message than someone who left electronics in their cart.

Best time to send

Timing can make all the difference in recovering carts. Test and identify the times when your audience is most active. A few tips:

Studies show that messages sent between 6 PM and 8 PM have open rates up to 30% higher. Run A/B tests to determine which time gets the best results with your specific audience.

Using exclusive discount codes via SMS

Offering an exclusive discount code to people who abandoned their cart can be a powerful motivator. For example:

Make sure the code is easy to use and has a short expiration window to encourage immediate action.

Create a sense of urgency with limited-time offers

Messages that create a sense of urgency are more likely to convert. Examples:

Using countdowns or specific deadlines can increase the recovery rate. Combine this with personalization for an even greater impact.

Test different approaches and analyze results

There’s no one-size-fits-all formula. Test different messages, send times, and offers. Use tools like FreeSpy to monitor performance. Analyze metrics like:

After testing, adjust your strategies based on the data you collect. Continuous learning is key to improving campaign effectiveness.

Which of these strategies are you already using to recover carts? Share the numbers!

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