3 Types of Text Messages That Increase LTV in Nutrition E-commerce
André Pimentel · 2026-10-07
Increasing LTV (Lifetime Value) is essential to maximizing profitability in e-commerce. One effective strategy is using text messages. Here are three types that can make a difference:
Messages with tips about previously purchased products
- Segmentation: Use past purchase data. If a customer bought an omega-3 supplement, send tips on how to incorporate it into their diet.
- Frequency: Send monthly messages with usage tips, like recipes or pairings with other products they’ve already purchased. This keeps the customer engaged and increases perceived value.
- Personalization: Use the customer’s name and mention the specific product. Example: "Hey, João! How about trying the omega-3 salad recipe we put together for you?"
Offers on related and complementary products
- Data Analysis: Identify products that are often purchased together. If someone bought protein powder, create promotions for workout accessories or vitamins.
- Urgency: Offer a limited-time discount. This creates a sense of urgency that can lead to an immediate purchase. Example: "Get 15% off complementary products through tomorrow!"
- Cross-selling: Send messages after the purchase. "Did you know our vitamin blend is perfect to pair with your protein powder? Check out our special offer!"
Follow-ups about product use and feedback
- Feedback: A few weeks after the purchase, ask how their experience with the product is going. Example: "How are you feeling with our multivitamin? Your feedback matters to us!"
- Usage Tips: After getting their feedback, offer tips based on their responses. If the customer says they’re not sure how to use it, send some practical suggestions.
- Repurchase Incentive: If the customer doesn’t reply, send a reminder with an incentive. "We noticed you haven’t tried our multivitamin yet. How about getting 10% off your next purchase?"
Final thoughts
These messages should be part of a broader CRM strategy that keeps customers engaged and satisfied. Using tools like FreeSpy can help you monitor which messages are most effective in similar campaigns, allowing you to adjust your strategies faster.
Which of these strategies are you already using in your e-commerce business, and what results have you gotten? Share numbers!