How to Create 3 Ad Hooks That Convert

André Pimentel · 2026-10-07

Identify your target audience and their pain points

First, it’s essential to understand who your target audience is. Do market research to identify their specific pain points and needs. Use tools like social media polls or niche groups to collect direct feedback. List the main pain points in bullet points, like:

Not enough time for self-care
Health and wellness concerns
Difficulty finding products that work

The more detailed your research, the more effective your messaging will be.

Use the aida formula

The AIDA formula is a classic framework that helps guide viewers toward conversion.

Attention: Use a bold statement or an eye-catching image to grab the user’s attention.
Interest: Present a solution that directly addresses the pain points you identified.
Desire: Show the benefits of your product using testimonials or hard data that build trust.
Action: Include a clear CTA (Call to Action), like “Buy now and get 20% off”.

Test different emotional and rational approaches

Use both emotional and rational approaches in your hooks.

Emotional: Tell a story that resonates with your audience and shows how your product can transform lives.
Rational: Share data, statistics, and comparisons that validate your product’s effectiveness.

Create variations of your ads and test them to see which approach drives more conversions.

Include questions that encourage engagement

Add direct questions to your ads to grab attention and encourage engagement. You can do this in several ways:

“Have you ever felt this way?”
“What’s your biggest challenge in this area?”
“What do you look for in a product like this?”

These questions help build a relationship with your audience, making them more likely to engage.

Analyze performance metrics by demographic segment

After launching your ads, don’t forget to monitor the metrics. Use FreeSpy to analyze performance by demographic segment. Focus on these metrics:

Click-through rate (CTR)
Cost per acquisition (CPA)
Conversion rate

Identify which segments are performing best and adjust your campaigns based on that data.

Which hooks have you tested, and what was the average conversion rate you got?