5 Ad Copy Frameworks for Brazil That Drive 30% More Clicks

Alex Nogueira · 2026-10-07

To increase your ads’ click-through rate (CTR), it’s essential to master your copy structure. Here are five effective approaches you can use:

1. break it down into pain, solution, and call to action

• Pain: Identify your audience’s main challenge. Example: "Tired of not being able to sleep well?"
• Solution: Present your product as the answer. Example: "Check out our orthopedic pillow that improves sleep quality."
• Call to Action (CTA): Wrap up with a clear invitation. Example: "Buy now and enjoy a refreshing night’s sleep!"

2. start with rhetorical questions

Open your ad with a question that resonates with your audience. Example: "Did you know that 70% of Brazilians don’t get the recommended number of hours of sleep?" This helps people relate and sparks curiosity.

3. include social proof with local data

Share data that validates your offer. Example: "More than 5,000 satisfied customers in São Paulo chose our product, and 90% of them reported better sleep." This boosts credibility and reinforces the buying decision.

4. create urgency with limited-time offers

Create a sense of urgency to encourage immediate action. Example: "Offer ends tomorrow! Get your 20% discount!" Use a countdown timer in your ads to reinforce that urgency.

5. end with a strong, personalized cta

Wrap up with a call to action that matches the tone of your ad. Example: "Stop losing sleep! Click here and turn your nights into restful moments!"

By implementing these frameworks, you can see a significant increase in your ads’ click-through rate. Test each one and adjust based on the results.

Which of these frameworks do you already use in your ads? Share your numbers!