5 Free Tools to Create Powerful Ad Hooks

Mariana Lopes · 2026-10-07

Creating effective hooks is essential for capturing your audience’s attention. Here are five free tools that can help with that.

Buzzsumo to find trending topics

Go to BuzzSumo and enter keywords related to your niche.
Filter the results by content type and engagement.
Identify which topics are getting the most shares and interactions.
Use these insights to create ads that cover relevant and popular topics.

Answer the public to find common questions

Use AnswerThePublic to see the questions and phrases people are asking about your market.
Enter keywords to get a visual overview of trending questions.
Use this information to create hooks that directly answer your target audience’s questions, making your ad more relevant.

Canva for designing engaging creatives

Canva offers a user-friendly interface for creating impactful visuals.
Choose templates that fit your ad style and customize them with your colors and fonts.
Use graphic elements that grab attention and complement your copy.
Remember: good design can increase your click-through rate (CTR) and improve ad performance.

Google trends to identify search trends

Go to Google Trends and enter topics relevant to your niche.
Analyze how popular the terms are over time and across different regions.
Identify spikes in interest so you can align your hooks with the right moments.
Use this data to create ads that are up to date with search trends, increasing the chance of engagement.

Trello to organize copy and hook ideas

Create a board in Trello to organize your copy ideas.
Create separate lists for different hooks you want to test.
Use cards to add descriptions, links, and feedback on each idea.
Keep everything organized and easy to access so you can review and iterate on your hooks based on performance.

These tools can be powerful allies in creating hooks that really grab your audience’s attention. With a structured approach, you can optimize your copy and improve your ad performance.

How many new hooks were you able to create last week?