7 Strategies to Support Your Paid Ads Team’s Mental Health During a Crisis

Lucas Ferraz · 2026-10-07

A flexible, supportive work environment

Create a space where the team feels comfortable sharing their concerns. This could include personalizing workstations, such as letting employees bring in items that make them feel at home. Hold regular meetings to talk not just about projects, but also about team dynamics. A supportive environment reduces stress and boosts productivity.

Low-key activities and emotional wellness training

Organize monthly workshops on emotional intelligence and stress management. These sessions can include mindfulness techniques, meditation, and discussions about how to handle pressure. Also, set aside time each week for low-key activities, like games or team-building exercises. This helps strengthen bonds between team members and creates a more supportive environment.

Physical activity and wellness

Encourage the team to take part in physical activities. This could mean starting a running group or even setting step challenges. Offer subsidies for gym memberships or wellness platforms. Regular exercise not only improves physical health, but also releases endorphins, which are essential for mental well-being.

Flexible hours and remote work policies

Implement flexible hours that let each team member work when they’re at their best. This is especially important during a crisis, when productivity can be affected. Also, offer the option to work remotely, allowing the team to maintain a healthy work-life balance and reduce stress.

Regular team wellness check-ins

Set up regular check-ins, weekly or every other week, to monitor the team’s well-being. Use simple tools, like anonymous forms, to collect feedback on how each person is feeling. This helps identify potential issues before they turn into crises, creating a healthier work environment.

Putting these strategies in place can make all the difference in supporting your team’s mental health during a crisis. Remember that every employee is different and may need a different approach.

How many of these strategies are you already using with your team?