How to Structure Service Packages for Paid Ads Freelancers in 5 Steps
Ricardo Lemos · 2026-10-07
Identify your target audience’s paid ads needs
First, it’s essential to understand what your audience needs. Conduct interviews, send out surveys, and analyze feedback. Ask about the main challenges they face with paid ads. Take note of the answers and look for patterns. For example, if many mention difficulty optimizing campaigns on Meta or Google, that should be a focus of your package.
Create packages with essential and optional services
Structure your services into packages that meet different levels of need. For example:
- Basic Package: campaign setup, keyword research, monthly reports.
- Mid-Tier Package: everything in Basic + weekly optimization, ad creation, budget management.
- Premium Package: everything in Mid-Tier + monthly consulting, competitor analysis, priority support.
Offer add-on services, such as landing page creation or remarketing strategies, that clients can purchase separately.
Set competitive prices based on market research
Research what other freelancers and agencies charge for similar services. Create a table with average prices for paid ads services in your area. Consider factors like experience and past results. If the market average for Google Ads campaign management is between R$ 1.500 and R$ 3.000, price yourself within that range based on your level of service and expertise.
PUT TOGETHER A CLEAR PROPOSAL THAT HIGHLIGHTS BENEFITS AND RESULTS
Your proposal is your chance to show the value of your work. Put together a document that details:
- Description of the services offered.
- Expected results (e.g., higher CTR, lower CPC).
- Success stories and testimonials from previous clients.
- Satisfaction guarantees or goals to be achieved.
Use practical examples and concrete numbers to illustrate the benefits.
Offer a trial period or discount for new clients
To attract new clients, consider offering a discount or a trial period. For example, 15% off the first month or a free initial consultation. This can lower the barrier to entry and encourage people to try your services. Be sure to clearly communicate this offer in your proposals and social media posts.
By putting these steps into practice, you’ll be better prepared to create attractive and effective service packages as a paid ads freelancer. What prices are you considering for your packages?