Management, Team, and Routines: the complete community guide
Vinícius Teixeira · 2026-10-07
Table of contents
1. first hire for a paid ads operation
2. daily KPI dashboard
3. weekly routine for a multinational operation
- DOCUMENTED PROCESSES: ESSENTIAL SOPs
5. partnerships in a paid ads operation
6. mental health in paid ads
- PERSONAL FINANCES FOR PEOPLE WHO MAKE A LIVING FROM PAID ADS
8. strategies for building a paid ads team
9. final checklist
1. first hire for a paid ads operation
Who should you hire?
- Paid ads specialist (Meta, Google, or TikTok).
- Data analyst for optimization and reporting.
When should you hire?
- As soon as you reach R$ 10.000,00 in monthly ad spend, or when demand exceeds your management capacity.
How much should you pay?
- Paid ads specialist: R$ 3.000,00 to R$ 8.000,00.
- Data analyst: R$ 2.500,00 to R$ 5.000,00.
2. daily KPI dashboard
12 numbers to monitor:
- Cost per Click (CPC)
- Conversion Rate (CVR)
- Cost per Acquisition (CPA)
- Return on Investment (ROI)
- Average Order Value (AOV)
- Bounce Rate
- Impressions
- Clicks
- Sales
- Revenue
- Gross Profit
- Cost of Goods Sold (COGS)
Reading order:
- Impressions and Clicks
- CPC and CVR
- CPA and ROI
- Sales and Revenue
- Gross Profit
3. weekly routine for a multinational operation
Monday through Friday:
- Monday: Review the previous week's results and plan ahead.
- Tuesday: Team alignment meeting.
- Wednesday: Review ads and make campaign adjustments.
- Thursday: Competitor and trend analysis.
- Friday: Performance report and feedback.
4. DOCUMENTED PROCESSES: ESSENTIAL SOPs
8 SOPs to implement:
- Campaign creation.
- Competitor analysis.
- Performance reporting.
- Budget management.
- Customer service.
- Order processing.
- Inventory management.
- Results analysis.
5. partnerships in a paid ads operation
Division of responsibilities:
- Define clear roles (e.g., one person handles paid ads, the other handles finances).
Vesting and exit:
- Set a vesting period of 2 to 4 years.
- Create clear clauses for partners leaving the business.
Common mistakes:
- Not formalizing agreements.
- Lack of communication.
6. mental health in paid ads
Routines that work:
- Set work and rest hours.
- Exercise regularly.
Warning signs:
- Increased irritability.
- Difficulty concentrating.
7. personal finances for people who make a living from paid ads
Emergency fund:
- Keep at least 6 months' worth of expenses saved.
Owner's draw:
- Set a fixed monthly amount, 20% to 30% of profit.
Separate accounts:
- Keep personal and business accounts separate.
8. strategies for building a paid ads team
5 steps to build one in under 2 months:
- Define the team's needs.
- Create an attractive job post.
- Screen candidates with practical tests.
- Conduct results-focused interviews.
- Train the team on internal processes.
Final checklist
- Define roles and responsibilities.
- Create a KPI dashboard.
- Establish a clear weekly routine.
- Document all processes (SOPs).
- Formalize partnership agreements.
- Implement mental health routines.
- Separate personal and business finances.
- Build a team using clear criteria.
- Create a workflow for financial reporting.
- Review and adjust processes monthly.
What's your biggest challenge managing your paid ads team? Share numbers!