How to Use Instagram’s New Product Recommendations Feature
FreeSpy · 2026-10-07
How to turn on the new recommendations feature on Instagram
1. go to settings
- Open Instagram and go to your profile.
- Tap the three-line icon in the top-right corner and select "Settings".
- Go to "Account" and then "Recommendations".
- Turn on "Product Recommendations" and follow the on-screen instructions.
2. choosing which products to recommend
- Fit with your niche: Choose products that fit your brand identity.
- Trend analysis: Use tools like FreeSpy to identify trending products in the Meta Ad Library.
- Customer feedback: Consider what your followers already engage with and buy.
- Price diversity: Offer options at different price points to reach a broader audience.
3. cross-selling and upselling strategies
- Product bundles: Create bundles of products that complement each other (e.g., perfume + lotion).
- Behavior-based suggestions: If a customer viewed a product, recommend related items.
- Discounts on multiple purchases: Offer a discount if the customer buys more than one item.
- Personalization: Use past purchase data to suggest products the customer might like.
4. examples of successful brands
- Sephora: Uses product recommendations to suggest complementary items during checkout.
- Nike: Uses the feature to show clothes that go with the sneakers users are viewing.
- H&M: The brand uses the tool to promote fashion trends and increase average order value.
5. metrics to monitor
- Click-through rate (CTR): See how many people click on the recommendations.
- Conversion rate: Track the percentage of clicks that result in purchases.
- Average order value (AOV): See whether recommendations are increasing the average purchase value.
- Engagement: Check comments and interactions on posts featuring recommended products.
Implement this new feature strategically and monitor the metrics to adjust your approach.
What percentage increase in sales would you like to achieve with this new feature?