Changes in transportation logistics: How the new rules in Europe impact e-commerce

FreeSpy · 2026-10-07

Changes to delivery rules for cross-border e-commerce

In 2023, Europe implemented new rules that affect the delivery of products purchased from online stores in different countries. Cross-border e-commerce now has to follow stricter rules, such as standardized documents and transparency around import fees. This means stores must clearly inform consumers about possible additional charges at checkout, avoiding surprises at delivery.

Increased fees and delivery times due to the new regulations

The new regulations have led to higher delivery fees, which can range from 10% to 30%, depending on the product category and country of origin. Delivery times also tend to be longer, averaging 5 to 12 business days for international orders, compared to the 3 to 7 days that were common before. This change could affect the competitiveness of online stores that rely on fast delivery.

Online stores adapting to transport requirements

Online stores need to adapt quickly to the new transport requirements. This includes updating checkout systems to show information about fees and delivery times, as well as training customer service teams to answer questions about the delivery process. Implementing tech solutions that integrate logistics and e-commerce can be an important advantage in this environment.

Discussion of alternative delivery solutions

With costs and delivery times rising, the market is starting to discuss alternative delivery solutions. Options like locker delivery, pickup points, and even partnerships with local transportation companies are gaining traction. These solutions can reduce costs and offer consumers more flexibility, while also being more sustainable.

Impact on marketing strategies and consumer expectations

The new rules directly impact online stores’ marketing strategies. With longer delivery times and higher fees, brands need to adjust their ad campaigns to manage consumer expectations. Clear, transparent communication, along with promotions that highlight product quality and customer service, is becoming essential to maintaining consumer trust and loyalty.

How is your store adapting to these changes in transportation logistics? Share numbers on your new fees and delivery times!