New TikTok ad opportunities: 4 ad formats launched

FreeSpy · 2026-10-07

TikTok reinvented itself in 2023, bringing new ad options that expand the range of opportunities for advertisers. Let’s explore four recent formats that could be useful for your campaigns.

Series-format ads

Series-format ads let brands tell stories across multiple videos. This format is ideal for creating an engaging narrative, increasing watch time and engagement. To implement it, follow these steps:

1. Define a clear story that spans at least three videos.
2. Use consistent visual and audio elements to maintain your identity.
3. Include calls to action (CTAs) that encourage interaction at the end of each video.

Opportunities with interactive and gamified ads

Interactive and gamified ads are gaining traction, allowing users to interact directly with the content. This can lead to higher engagement and memorability. To explore this format:

1. Create challenges or quizzes that encourage participation.
2. Use TikTok’s editing tools to add interactive elements.
3. Monitor engagement metrics to adjust your campaigns.

Launch of 'branded effects'

'Branded Effects' are custom filters that brands can create for users to use in their videos. This format not only increases brand awareness, but also encourages user-generated content. To make the most of it:

1. Develop effects that are relevant to your brand and encourage sharing.
2. Run a promotional launch to increase the effect’s visibility.
3. Track performance using usage and sharing metrics.

Ad placements in live streams

With the growth of live streaming, TikTok now allows ads to be shown during these events. This is a unique opportunity to capture attention in real time. To implement it:

1. Select key moments in the stream to insert the ads.
2. Use a format that doesn’t interrupt the viewer experience.
3. Test different types of ads to see which gets the best response.

Requirements and best practices

Each new format has requirements and best practices to follow:

• Series: Keep the narrative clear and consistent.
• Interactive: Offer rewards or incentives for participating.
• Branded Effects: Make sure the effects are easy to use and visually appealing.
• Live streams: Plan ad placements for moments with high interaction.

Track the performance of each format and adjust your strategies as needed. TikTok is always evolving, and it’s essential to adapt to new trends.

Which ad formats have you tested on TikTok, and what were the results in numbers?