Platform News and Updates: the complete community guide
FreeSpy · 2026-10-07
Table of contents
1. what changed at Meta in 2026
2. Google ads 2026: PMAX and demand gen
3. TikTok shop in europe
4. european carriers: changes
5. regulations for health and supplement ads
6. new TikTok ad policies
7. Google ads campaign optimization
8. payment integration at Meta
9. new features in Facebook ads manager
1. what changed at Meta in 2026
In 2026, Meta rolled out significant changes to its ad platforms, focusing on user privacy and transparency. The ad structure was adjusted to prioritize visual and interactive formats. Targeting became more restrictive, requiring advertisers to adopt more ethical data collection practices.
Impact:
- A greater need for more engaging creatives.
- Reduced reach with heavily targeted audiences.
2. Google ads 2026: PMAX and demand gen
Google Ads started prioritizing Performance Max (PMax) and Demand Generation campaigns, phasing out older formats like static display campaigns. PMax campaigns use machine learning to optimize ads across multiple channels.
Decision Rules:
- If you’re still using older formats, consider switching to PMax.
- If your goal is lead generation, use Demand Gen.
3. TikTok shop in europe
TikTok Shop has expanded to several European countries, with fees ranging from 5% to 10% of sales. This directly impacts the Cash on Delivery (COD) model, which now has stricter rules.
Key Countries:
- United Kingdom
- Germany
- France
Changes:
- COD may come with additional fees, making it less appealing.
4. european carriers: changes
Carriers in Europe adjusted their rates and delivery times in 2026 to reflect rising operating costs. The new rates range from 15% to 25%, depending on the route and weight.
Delivery Times:
- Domestic deliveries: 2 to 5 business days.
- International deliveries: 5 to 10 business days.
5. regulations for health and supplement ads
Regulations for health and supplement ads have become stricter in both the EU and Brazil. Advertisers now need to provide more scientific evidence to back up their claims.
Common Mistakes:
- Ignoring local guidelines can get ad accounts banned.
- Not having the right documentation can lead to penalties.
6. new TikTok ad policies
TikTok’s new ad policy in France restricts content related to health and wellness. This directly affects brands promoting weight-loss products and supplements.
Impact:
- Reduced reach for health ads.
- Creatives need to be adjusted to align with the new guidelines.
7. Google ads campaign optimization
Following the algorithm updates in 2023, it’s crucial to review your campaigns. Follow these steps:
- Review your keywords: remove the ones that aren’t performing.
- Adjust bids: use automated bidding for optimization.
- Test different creatives: A/B testing is essential.
- Use performance reports: analyze conversion metrics.
8. payment integration at Meta
Meta has been making progress on payment integration, allowing transactions directly through Facebook and Instagram. This makes the buying process easier, but requires merchants to adapt to the new fees.
Fees:
- Range from 2% to 5%, depending on the payment method.
9. new features in Facebook ads manager
In 2023, Facebook Ads Manager rolled out 5 new features:
- Improvements to interest targeting.
- New real-time reporting options.
- Automation tools for ad optimization.
- Shopify integration for e-commerce.
- Simplified A/B testing.
Final checklist
- Review your Google Ads campaigns.
- Stay up to date on Meta’s ad policies.
- Check TikTok Shop fees.
- Evaluate Meta’s new targeting structure.
- Stay informed about carrier changes.
- Adjust your health ad strategies.
- Test new ad formats on TikTok.
- Use Ads Manager for reporting.
- Keep an eye on local regulations.
- Document all changes to your campaigns.
Which change do you think will have the biggest impact on your business in 2026?