The journey of a paid ads specialist: from ad account bans to account recovery

Matheus Figueiredo · 2026-10-07

Got 3 ad accounts banned in the first few months

In my first few months working in paid ads, I had three ad accounts get banned. Each ban was a painful but necessary lesson. The immediate impact was that my campaigns stopped and I lost my investments. These bans were a wake-up call about how important it is to understand platform guidelines.

Learned how important it is to follow ad policies

After the bans, I started studying ad policies in detail. I learned that small violations can lead to big problems. The main rules to follow include: don’t use misleading language, avoid sensational images, and make sure the content aligns with the product’s offering. Staying up to date on policy changes is essential.

Set up an ad review process before launch

I created a review process with multiple steps before any ad goes live. This includes:

This process drastically reduced the number of bans and improved campaign performance.

Built a support network with other professionals

I realized I wasn’t alone on this journey. I started connecting with other professionals in the field and built a support network. Sharing experiences helped me get valuable information about best practices and strategies for avoiding bans. WhatsApp groups and dedicated forums have been essential for sharing lessons learned and tips.

Put together an internal guide to avoid future bans

Based on my experience with bans and the information I gathered, I put together an internal guide. This document includes:

This guide has been a valuable resource, helping my team and me avoid common mistakes and keep our workflow more efficient.

HOW DO YOU DEAL WITH AD ACCOUNT BANS? WHAT NUMBERS HAVE YOU BEEN SEEING ON YOUR JOURNEY?

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