When should you use Advantage+ in e-commerce campaigns in Brazil?
Thiago Nunes · 2026-10-07
When should you use ADVANTAGE+ in e-commerce campaigns in Brazil?
Assess the variety of products available to the algorithm
Advantage+ works best with a diverse product portfolio. If you have a varied product line, the algorithm can find combinations that maximize performance. For example, if you sell clothing, shoes, and accessories, Advantage+ can group and offer these items in a way that attracts more clicks and conversions.
CONSIDER THE SIZE OF YOUR TARGET AUDIENCE: THE BIGGER, THE BETTER
A larger target audience allows the Advantage+ algorithm to work more effectively. If you’re targeting only a very specific niche, the algorithm’s ability to optimize will be limited. Ideally, aim for audiences with at least 10,000 users. This provides enough data for the algorithm to find patterns and make optimizations.
Test with low-budget campaigns before you scale
Before investing heavily, start with low-budget campaigns to test how effective Advantage+ is. Set a test budget between R$ 300 and R$ 1.000. Track the metrics and analyze how the algorithm performs. If your CPA is within an acceptable range, you can consider scaling the campaigns. Otherwise, reassess your targeting or creatives.
Monitor cost per acquisition (CPA) to optimize
CPA is essential for understanding whether your campaign is performing well. Set CPA targets based on your markup and average order value. A CPA of up to 20% of the average order value can be a good starting point. If your CPA is above that amount, reassess your targeting, creatives, or even your offer. Ongoing optimization is key to success.
Analyze the competition and market conditions
Understanding what your competitors are doing can provide valuable insights. Use tools like FreeSpy to monitor competitor ads and identify which creatives and offers are getting results. This helps you adjust your strategy and position yourself competitively in the market.
Adopting Advantage+ can be a strategic advantage, but it should be done with planning and monitoring.
What average CPA have you achieved in your campaigns using Advantage+? Share your numbers!