The 7 common mistakes that get ad accounts banned in Brazil

Marcos Rodrigues · 2026-10-07

Mixing personal and business use in the same ad account

Using an ad account for both personal and business purposes is one of the main reasons accounts get banned. Platforms like Meta require business accounts to be used exclusively for business. If you’re promoting personal products or those of friends, you risk getting your account suspended. The recommendation is to have a separate account for each type of use. If you’re already using a mixed-use account, create a new one just for business ads.

Creating ads with misleading or sensational content

Ads that promise unrealistic results or use sensationalist tactics are frequently flagged. It’s vital to make sure the content is truthful and accurately reflects what’s being offered. This includes avoiding exaggerated promises about results or benefits. Whenever possible, base your content on real data and customer testimonials. If your ad doesn’t match the user experience, the chances of getting banned increase.

Not regularly reviewing updated ad policies

Platform policies change frequently. Ignoring these updates can result in penalties. It’s recommended to review ad guidelines at least once a month. Subscribe to newsletters or follow official channels to stay up to date. If you’re unsure about a policy, it’s better to avoid the content in question until you get clarification.

Using unverified payment methods

Unverified payment methods or those from questionable sources are a red flag for platforms. Always use credit cards or bank accounts that are in your name and recognized by the platforms. Digital payment accounts should be verified and properly linked. If a payment is declined, you risk getting your entire ad account banned.

Ignoring system feedback and user complaints

Platforms provide feedback on ad performance and user complaints. Ignoring this data can be a fatal mistake. If an ad is getting a lot of complaints, the platform may decide to ban your account. Monitor feedback and make adjustments whenever necessary. Use tools like FreeSpy to analyze how your ads are performing compared to others in the market.

Conclusion

Avoiding these common mistakes can help keep your ad account active and healthy. Always review your practices and stay alert to changes in platform guidelines.

How many ad accounts have you had to recover or adjust because of mistakes like these?