Spain: Correos, SEUR, GLS, and the difference between Madrid, Andalusia, and the islands
Thiago Nunes · 2026-10-07
Spain: logistics and deliveries across different regions
Delivery rate by region
In Spain, delivery rates vary significantly from region to region. In Madrid, the delivery rate averages 95%, while in Andalusia, it drops to around 85%. In the Balearic Islands, the rate is also slightly lower, at around 80%. This is due to logistical factors, such as urban traffic in Madrid and the distance between the islands and the mainland. For e-commerce businesses, it’s crucial to factor in these rates when setting shipping strategies.
CANARY ISLANDS: EXCLUDE THEM OR NOT?
The Canary Islands pose a logistical challenge. Although demand is high, delivery rates drop to around 75% due to the distance and complexity of transportation. Shipping costs are also higher, which can affect profit margins. So if your product doesn’t justify the investment in logistics, consider excluding this region or charging an additional shipping fee.
COD and card split
Cash on delivery (COD) is popular in Spain, with around 40% of sales made this way. However, in Madrid, credit card use is more prevalent, accounting for 60% of transactions. In more remote regions like Andalusia, COD is still the preferred choice. For an effective strategy, adjust payment options based on the region and consumer profile.
Calling hours
Customer service calling hours should be adapted to local preferences. In Spain, the standard hours are 9 a.m. to 8 p.m. However, in Madrid, demand for support is concentrated between 10 a.m. and 5 p.m. In regions like Andalusia, the peak is between 12 p.m. and 4 p.m. Knowing these hours can make your support more efficient and improve customer satisfaction.
CPM and competition
CPM for ads in Spain varies depending on the region and platform. In Madrid, the average CPM is around €5 to €10, while in Andalusia, it can range from €3 to €7. Competition is tougher in Madrid, especially in the fashion and electronics verticals. Using tools like FreeSpy can help you spot which ads are performing well and adjust your campaigns to stay competitive.
What’s your average delivery rate in the main regions?