Validate a Product in 30 Minutes With Data: 7 Checks Before Ordering a Sample
Samuel Freitas · 2026-10-07
1. 3+ pages advertising the same store
Check whether at least three Facebook or Instagram pages are promoting the same store. This indicates that the product has a solid customer base and that the store is investing in paid ads. Analyze engagement: likes, comments, and shares. If engagement is high, that’s a good sign.
2. live for 60+ days
Confirm whether the ads have been active for more than 60 days. This shows that the product isn’t just a passing trend and that the store has managed to stay profitable. Use tools like FreeSpy to monitor how long the ads have been running. If the ads go offline before then, that’s a red flag.
3. creative variations
Analyze the creative variations used in the ads. They should be varied, but all should deliver a clear and compelling message. Compare the top-performing ads and note which elements stand out. If the store is testing different approaches, it shows they’re working to optimize their campaigns.
4. marketplace competition
Look for the product on marketplaces like Amazon and Mercado Libre. If you find significant competition, that could indicate demand for the product. Also check the reviews and ratings. Products with good ratings have a better chance of performing well when you decide to enter the market.
5. margin
Calculate the potential profit margin. Factor in the product cost, shipping expenses, and platform fees. A healthy margin should be around 30% to 50%. If the margin is too low, rethink whether the product is viable. Also account for ad and marketing costs to make sure you’ll still be profitable.
6. complaint analysis
Look up customer complaints and feedback on sites like Reclame Aqui, Trustpilot, or social media. A high number of complaints could point to problems with the product or the store. If the complaints consistently mention the same issue, it’s best to stay away.
7. search trends
Use trend analysis tools like Google Trends to check the product’s popularity. If searches are increasing, that’s a good sign. If the trend is declining, investing in this product could be risky.
These checks can help you make a more informed decision before ordering samples. Keep in mind that a validated product doesn’t guarantee success, but it does reduce risk.
What was the average margin you found on your most recent products?