Tools and Automation: the complete community guide
Alex Nogueira · 2026-10-07
Table of contents
1. cloaker: when to use it and when not to
2. minimum infrastructure for 2026
3. minimum tool stack for your operation
4. using ad spy tools to find validated products
5. monitoring competitors
6. tracking creatives with utms
7. automation with spreadsheets and webhooks
8. AI in your paid ads operation
9. final checklist
1. cloaker: when to use it and when not to
When to use it:
- In highly regulated niches (e.g., health products) where ad policies are restrictive.
- To protect your main site's identity and avoid getting blocked.
When NOT to use it:
- If you don't have the technical knowledge to manage the risks.
- When your operation depends on organic traffic or social media, where transparency is essential.
What Google detects in 2026:
- Misleading content or content that doesn't match the landing page.
- High bounce rates and low user engagement.
2. minimum infrastructure for 2026
- Domain: R$ 40/month
- Hosting: R$ 150/month
- Proxies: R$ 300/month
- Tracking: R$ 100/month
- Automation: R$ 200/month
Total monthly cost: R$ 890
3. minimum tool stack for your operation
- Ad spy tool: R$ 200
- Cloaker: R$ 250
- Spreadsheet Automation: R$ 100
- Data Tracking: R$ 150
- Traffic API: R$ 300
- Competitor Monitor: R$ 250
- AI for Analysis: R$ 400
- Creative Manager: R$ 200
- Simple CRM: R$ 150
- Scheduling Tool: R$ 100
- Metrics Dashboard: R$ 250
- A/B Testing Tool: R$ 200
Total monthly cost: R$ 2.800
4. using ad spy tools to find validated products
Steps:
- Go to FreeSpy.
- Use the "Explore" tab to filter products.
- Analyze the best-performing ads.
- Validate the product in 10 minutes by checking:
- Click-through rate (CTR)
- Conversions
- Customer feedback.
5. monitoring competitors
How to keep track:
- Use monitoring tools to track ads and strategies.
- Analyze the user journey through:
- Ads clicked
- Landing pages
- Offers and promotions.
Common mistakes:
- Not paying attention to ad frequency.
- Ignoring changes to landing pages.
6. tracking creatives with utms
Why it matters:
- Lets you know which creative drove sales, not just the campaign.
How to set it up:
- Create custom UTMs for each ad.
- Analyze the data in Google Analytics to optimize campaigns.
7. automation with spreadsheets and webhooks
Step by step:
- Create a spreadsheet with these columns: Order, Status, Report.
- Integrate it with a webhook to collect data automatically.
- Use triggers for real-time updates.
8. AI in your paid ads operation
What actually saves time:
- Real-time data analysis.
- Automatic audience segmentation.
What's just a "toy":
- Tools that don't provide practical insights.
- Solutions that don't integrate well with your workflow.
9. final checklist
- Decide whether you need cloaking.
- Set up the minimum infrastructure.
- List the essential tools.
- Use ad spy tools for quick validation.
- Monitor competitors regularly.
- Implement UTMs on all creatives.
- Create automations with spreadsheets and webhooks.
- Evaluate whether to use AI.
- Review monthly costs and ROI.
- Analyze performance metrics frequently.
What's your estimated monthly cost for your paid ads operation in 2026?