5 Strategies to Lower CPC on Ads in Brazil
Danilo Silveira · 2026-10-07
Specific geo-targeting
Use geo-targeting to focus on regions where your audience is more active and competition is lower. For example, if you sell beauty products, focus on cities with a higher concentration of potential customers and fewer advertisers. You can do this in Google Ads and Meta Ads, where you can select specific neighborhoods or cities. This reduces competition and, consequently, CPC.
A/b testing ad creatives
Running A/B tests is essential for identifying which creatives drive better conversions. Create two or more versions of the same ad, changing elements like images, copy, and calls to action. Monitor how each one performs and optimize continuously based on the results. This can lower CPC by directing budget toward ads that actually convert.
Adjusting ad schedules
When your ads run can have a significant impact on CPC. Use performance data to identify which times drive the most engagement and clicks. For example, if your data shows that your ads perform best between 18h and 21h, adjust your ads to run during that time. This not only improves your click-through rate, but can also lower CPC.
Long-tail keywords
Focusing on long-tail keywords is an effective way to attract qualified traffic and usually face less competition. For example, instead of using "sapatos", use "sapatos de corrida para mulheres". These keywords tend to have lower CPC because there’s less competition. Plus, by attracting a more specific audience, you increase the likelihood of conversion.
Analyze and exclude negative keywords
Regularly analyzing keyword performance is crucial. Identify keywords that generate clicks but don’t result in conversions, and add them to your negative keyword list. This keeps your ad from showing for irrelevant searches, reducing wasted spend and, consequently, CPC. For example, if "grátis" is generating a lot of clicks but no sales, add it to your negative keyword list.
By implementing these strategies, you can optimize your campaigns and lower costs.
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