E-commerce Campaign Results with Influencers in Brazil: What Did We Learn?
Alex Nogueira · 2026-10-07
Analyze return on investment (ROI)
To understand how effective your influencer campaigns are, it’s essential to calculate ROI. Use the formula:
ROI = (Total Gain - Total Cost) / Total Cost x 100
Track all costs, including influencer payments, content production, and ads. Based on a positive ROI, you can decide whether to scale or adjust your campaigns.
Identify the influencers who drove the most engagement
After the campaign, analyze each influencer’s engagement metrics. Focus on:
- Click-through rate (CTR)
- Likes, comments, and shares
- Follower growth during the campaign
Prioritize influencers who not only drove sales but also generated genuine audience engagement. You can do this using tools like FreeSpy to monitor performance.
Compare performance across different product niches
Break down the results by product niche and compare. For example:
- Fashion: Average conversion rate of 5%
- Beauty: Average conversion rate of 8%
- Technology: Average conversion rate of 3%
These numbers help you understand which niches have more acceptance and sales potential. That way, you can better direct your future efforts.
Check the impact on sales during specific periods
Analyze sales data before, during, and after the campaigns. Check whether there were sales spikes on specific days, such as:
- Product launches
- Holidays
- Exclusive influencer promotions
Use charts to visualize these changes and understand which period had the biggest impact on sales.
LEARN FROM WHAT DID AND DIDN’T WORK FOR FUTURE COLLABORATIONS
Evaluate what worked and what didn’t in your campaigns. Ask yourself:
- Were the influencers aligned with the brand identity?
- Was the content they created high quality?
- Was the target audience well defined?
Document what you learned for future collaborations. For example, if a video format performed better than static posts, prioritize it in your next campaigns.
With these points thoroughly analyzed and organized, you can refine your strategies and make your influencer campaigns more efficient.
What was the average ROI you got from your most recent influencer campaigns?