What to Do When an Ad Gets Rejected on Meta?

Vinícius Teixeira · 2026-10-07

Review meta’s advertising policies

The first step is to understand why your ad was rejected. Visit Meta’s advertising policies and check the section that applies to your ad. Rejections often happen because the ad doesn’t comply with content rules, such as restrictions on certain products or services. Look for keywords and themes that may have triggered the review system.

Adjust your ad content

Once you’ve identified the reason for the rejection, adjust your ad content. This may include rewriting copy, changing images, or even changing the tone of your messaging. Make sure the updated ad follows Meta’s guidelines and avoid repeating the same mistakes.

Consider alternative images and copy

Your choice of images and copy is crucial. Use clear, direct images that don’t promote sensationalized content. Copy should be informative and not misleading. Consider testing different visual and copy approaches. This can increase your chances of getting approved.

Contact Meta support

If your ad continues to get rejected after you make the changes, contact Meta support. Explain your situation and ask for specific details about the rejection. Support can often provide insights that aren’t clear from the policies, helping you better understand what needs to be adjusted.

Keep track of approved and rejected ads

Keep a detailed record of the ads that were approved and rejected. Note the changes you made to each one and the results. This becomes a valuable learning resource for future campaigns. Over time, you’ll start to identify patterns that can improve your approval rates.

Using tools like FreeSpy, you can monitor competitors’ ads and see which strategies are working. This can give you an edge when creating new ads.

What percentage of your ads have been approved over the past few months?