Results from a paid ads campaign on Meta for nutra: what worked?
Ana Beatriz Castro · 2026-10-07
Average ROI and CPA analysis
In a recent paid ads campaign on Meta targeting the nutra niche, the average ROI reached 350%. That means for every R$ 1,00 invested, we got R$ 3,50 back. The average CPA (Cost per Acquisition) came in around R$ 20,00, which is acceptable given the product margins. Ideally, keep CPA below 25% of the product price to stay profitable.
Geographic and demographic targeting
Targeting focused on urban areas with higher purchasing power, such as São Paulo, Rio de Janeiro, and Minas Gerais. We also set the demographics to women between 25 and 45, who are more interested in health and wellness products. The CTR among this audience was 4,5%, well above the industry average of around 1% to 2%.
Creative tests that drove positive results
The best-performing creatives were videos featuring real customer testimonials, as well as before-and-after images. Ads using carousels to showcase different product benefits also performed really well. A/B tests showed that creatives with direct calls to action, like "Try it now and feel the difference," drove a 30% higher conversion rate.
Performance comparison between ads
Ads focused on a "limited-time offer" outperformed those focused on "free shipping." The comparison showed that ads emphasizing scarcity (example: "Last units!") had a 50% higher CTR. Performance analysis was easier with FreeSpy, which made it possible to monitor which ads were scaling and which were stagnant.
Insights on the sales funnel
When analyzing the sales funnel, we noticed that most clicks came from top-of-funnel ads, but the actual conversions happened mainly through mid-funnel interactions, where we shared more information about the product and testimonials. Remarketing to people who visited the product page but didn't buy led to a 40% increase in conversions.
In short, to optimize future campaigns, it's crucial to keep testing creatives, adjusting targeting, and monitoring the sales funnel.
What average ROI did you get on your last nutra campaign?