Why Are Affiliate Ads Getting Rejected on TikTok Brazil?
Natália Vieira · 2026-10-07
Analysis of tiktok's current policies
TikTok has strict ad guidelines, especially when it comes to promoting health, beauty, and wellness products. Ads that promise miraculous results or don't provide scientific evidence are often rejected. In addition, content that may be considered misleading or doesn't comply with local advertising regulations is easily rejected. It's essential to review TikTok's advertising policies, which can be found on the platform, to make sure your ads meet all the criteria.
Common workaround strategies and their legality
Some commonly used strategies include:
- Changing the copy: Adjusting the ad wording to make it more informative and less promotional.
- Optimized landing pages: Sending traffic to pages that explain the product better and avoid exaggerated promises.
- Using influencers: Partnering with content creators who already have an audience and can present the product in a more organic and less direct way.
However, it's important to note that any attempt to work around the policies should be handled carefully. If TikTok identifies deceptive practices, it could get your account banned.
Examples of ads that were approved
Ads that focus on real testimonials, customer reviews, and educational information have a better chance of getting approved. One example is an ad for a supplement that highlights the quality of its ingredients and includes research data, while avoiding exaggerated claims. Another success story is beauty product ads that show real results instead of making promises.
Impact of the change on conversion rates
With so many ads being restricted, conversion rates tend to take a hit. The difficulty of promoting products directly can lead to a drop in traffic and conversions. It's essential to monitor your metrics and adjust your campaigns regularly. Using tools like FreeSpy can help you analyze competitors and identify strategies that work.
Alternatives for social media traffic
If affiliate ads are facing hurdles on TikTok, consider these alternatives:
- Instagram: It's still a powerful platform for affiliate marketing, especially with Stories and Reels.
- YouTube: Creating video content that reviews products or offers tutorials can generate organic traffic.
- Pinterest: A less explored option that can bring positive results for niches focused on visual products.
- Facebook groups: Joining communities related to your niche and sharing relevant content can drive engagement.
What's been your average conversion rate on your latest TikTok ads?